Who builds rapport with new customers better than anyone? Who consistently provides that two-part demo drive that increases closing rates? What about the parts counter person in the shop who knows that the fastest way to increase parts sales is by doing everything he can to increase technician effeiciency!  

Consider creating short videos of these process leaders demonstrating their "best practice" processes and post the videos in a shared server file. Congratulations, you now have your very own "Digital University"!